diff --git a/readme.adoc b/readme.adoc
index 35d5108..b0f004b 100644
--- a/readme.adoc
+++ b/readme.adoc
@@ -9,6 +9,6 @@ Kim Ravn Hansen <moccalotto@gmail.com>
 :stem:
 
 
-* xref:adventurer#[Adventurers’s Guide to Doom & Destruction & Stuff].
-* xref:hero#[Hero’s Guide to Doom & Destruction & Stuff].
-* xref:elite#[Elite’s Guide to Doom & Destruction & Stuff].
+* xref:adventurer#[Adventurers's Guide to Doom & Destruction & Stuff].
+* xref:hero#[Hero's Guide to Doom & Destruction & Stuff].
+* xref:elite#[Elite's Guide to Doom & Destruction & Stuff].